1 April 2014

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SEO Copywriting Tips, Techniques and factors for SEO

SEO copywriting means to make ready your blog contents for the search engines by taking the advantage of Search Engine Optimization techniques. It is not too much difficult to implement SEO in your blog. It is a way to drive more organic traffic from popular search engines like Google, Bing, Yahoo!, etc. SEO means to optimize the whole website and make it friendly for search engines but SEO copywriting is all to optimize the content of your site for higher rankings in SERPs. After the release of Penguin 2.0, it becomes difficult to use illegal SEO methods for any blog. Search engines index those pages on the top which have quality and uniqueness not quantity.



In this post, the following 5 are the latest SEO Copywriting tips for the better raking of your site’s content on the popular search engines.

SEO Copywriting Techniques and Tips


1. Content Length 

While writing any post for the blog, the first query rises in mind of every blogger that – how many words should post have? Sometimes, many peoples post the short contents with only 200 to 300 words and then they find the poor ranking of their content in search engine. The study showed that lengthy articles rank on the top pages (having more than 2000 words). You not need to write too much big articles but minimum of more than 500 words are okay. From the point of view of Google, search engine bots pays more attention on the quality of the content than the quantity.


2. Optimize descriptions and titles

Titles of the post should be optimized and unique that attracts the visitors. It should not be stuffed with keywords. The title should have only 60 characters or less because search results show only few starting words of the title post.

Besides title, description is also an important part of the quality content. The visitor first see the description of your post and then judge the quality and importance of content. For each post the description should be different and unique. It should be between 150 – 160 characters and include keywords if required.


3. Google Authorship 

These days getting Google Authorship is considered as the important factor for SEO. There are advantages of Google Authorship like it is a signature of quality and trust, more clicks on the search results and increased number of followers.


4. Keep update your content and fresh 

Try to fresh your content up to date and it is very important for better ranking. Suppose if two articles posted on the same topic in which one is written one week ago and other is one year old then search engine will chose the fresh and updated content to give the users latest and fresh content on latest developments.


5. Quality and Content structure

Search engines crawls and index those content fast which looks good and well structured that attracts more visitors towards it. This is the other SEO copywriting tip that results in better search rankings. Make proper use of heading and split the article into small paragraphs. Try to do all the possible methods to make the text beatify for visitors.

If you have any doubts and problem regarding blogging the must share your views through your valuable responses below.

1 comment:

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